A high company valuation acts like a magnet. It attracts new customers, employees, and partners.
In every partnership and M&A transactions, company valuation becomes a decisive factor. The higher the value, the more attractive the transaction partners and transaction terms.

goodpoint. Fellows is a consultancy that smartly realises partnerships and transactions for medium-sized businesses. For the first time, we combine the key competencies in Corporate Finance, People, Communications, and Operational Excellence as well as Data Intelligence. This is how we turn your company into a value champion.


Measurable. We are committed to measurable results.

Sustainable. We consider all stakeholders of your company for sustainable transaction success.

Simple. We make complex things as simple as possible for you. This saves time and resources.


Our team consists of experienced consultants of the key competencies Corporate Finance / M&A, Operations, Communications and People.

Marta Führich

Managing Director

mf@goodpoint-fellows.de | +49 (0)30 81 82 97 60

Marta Führich has over 20 years of experience in M&A consulting and strategy consulting.

Prior to joining goodpoint, she worked in the M&A teams of PwC, Arthur Andersen, and EY. There, she successfully advised medium-sized and large companies, publicly traded corporations, and PE investors in various industries on numerous M&A transactions, guiding the development and implementation of their strategies.

Since the founding of goodpoint in 2012, she has focused on combining M&A with value-adding consulting.

Marta Führich studied Economics at FU Berlin with a focus on International Trade, Financing, and Strategic Management.

Janet Lemcke


jl@goodpoint-fellows.de | +49 (0)30 81 82 97 61

Janet Lemcke has over 20 years of experience in coaching, personnel, and process consulting.

Before joining goodpoint in 2016, she worked for Accenture, Siemens, and the Shenyang Machine Tool Group. Additionally, she advised numerous entrepreneurs and companies on change projects, especially in personnel management and organizational development.

At goodpoint, she is responsible for value enhancement activities.

Janet Lemcke holds an M.Sc. in International Management, is a certified systemic coach, and studied in Berlin, Rome, and Oxford.

Marco Schramm

Senior Consultant

ms@goodpoint-fellows.de | +49 (0)30 81 82 97 62

Marco Schramm has 5 years of experience in M&A consulting and strategy consulting.

Before joining the goodpoint team in 2019, he completed his studies with an M.Sc. in Business Administration. His study focuses were organizational and personnel management, as well as strategic management and finance.

As an athlete and club official, he excels in strong team and organizational skills.

At goodpoint, he advises on value enhancement and M&A mandates.

Anja Rosenberger


ar@goodpoint-fellows.de | +49 (0)30 81 82 97 62

Anja Rosenberger has more than 20 years of experience in coordination, organization, and administration.

Before joining goodpoint in 2016, she worked as a team and executive assistant in the M&A departments of Arthur Andersen and EY.

At goodpoint, she coordinates the activities and supports the value enhancement activities.

She obtained her degree as a hotel manager at the Steigenberger Berlin hotel.

Our Fellows complement our team with expertise in executive coaching, communication, and software when needed.

Jasmine Borhan

Fellow for executive coaching, strategic communication, stakeholder dialogues, brand architecture, and CEO positioning.

Jasmine Borhan is the owner of Jasmine Borhan Strategic Communications and has worked for over 30 years in coaching, communication, marketing, and branding.

Her coaching focuses on crisis communication and strategic storytelling. Building intercultural bridges is also part of her work.

Before her coaching career, she held various leadership positions at multinational companies such as Daimler, Deutsche Telekom, Bosch, Bertelsmann, and Philips.


Dirk Ritters

Fellow for software and cloud architecture, digital business models, and technical due diligence with a focus on software and digital business models.

Dirk Ritters has over 20 years of experience in software development, developing and implementing digital business models, and improving software and IT processes.

He is the managing director of our partner company Mediacoders Kiel GmbH.

Additionally, Dirk serves as the Chief Digital Sales Officer at RTL Radio Deutschland.


Fellow for brand, corporate, and product communication.

Christian Matschke has 35 years of experience in brand, corporate, and product communication.

He supports companies in developing scalable business models and communicating them to their stakeholders.

Before his consulting career, he held leadership positions at Deutsche Bank Group, ProSieben Media AG, Roland Berger & Partner, and German media startups, focusing on building new products.


Our recent M&A references include

has been successfully
received a growth investment by

goodpoint. Fellows acted as exclusive financial advisor to Smart Battery Solutions.


has been successfully
sold to

goodpoint. Fellows acted as exclusive financial advisor to Webdata Solutions GmbH.


has been successfully
sold to

goodpoint. Fellows acted as exclusive financial advisor to InterCultural Elements GmbH & Co. KG.


In value enhancement activities, we have supported, among others:

Support in building up of a startup program 

goodpoint. Fellows acted as exclusive financial advisor to Aareal Bank AG.

Support in preparing for company growth

goodpoint. Fellows acted as exclusive financial advisor to Rocket Beans Entertainment GmbH.

Support in market positioning and fundraising

goodpoint. Fellows acted as exclusive financial advisor to Swobbee GmbH.


You can find our office in Berlin at the technology and science location Berlin-Adlershof. We operate nationwide, and represent our clients internationally.

goodpoint.fellows GmbH
Volmerstraße 7
12489 Berlin

Phone: +49 (0)30 81 82 97 60

Email: mf@goodpoint-fellows.de

Impressum (Imprint)

Information according to § 5 TMG:
goodpoint. Fellows GmbH
Volmerstrasse 7
12489 Berlin

Represented by:
Marta Führich, Geschäftsführerin

Mobile: +49 (0)151 46 12 49 67
Tel.: +49 (0)30 81 82 97 60
Fax: +49 (0)30 81 82 90 89
Email: mf@goodpoint-fellows.de

Registry entry:
Court of registration: Amtsgericht Berlin-Charlottenburg
Registration number: HRB 1334402
VAT identification number according to §27a Umsatzsteuergesetz: DE 278026390

Terms of use Content
The content of these pages has been carefully edited and reviewed. However, goodpoint assumes no liability for the timeliness, accuracy, completeness, or quality of the information provided. Liability claims against goodpoint relating to material or immaterial damage caused by the use or non-use of the presented information or by incorrect or incomplete information are generally excluded, provided that there is no proven intentional or grossly negligent fault on the part of goodpoint. Goodpoint expressly reserves the right to change, supplement, delete, or temporarily or permanently discontinue parts of the pages or the entire offer without prior notice.

Goodpoint strives to respect the copyrights of all publications. Should a copyright infringement nevertheless occur, goodpoint will remove the corresponding object from its publication or mark it with the corresponding copyright after notification. All trademarks and brand names mentioned within the Internet offer and, if applicable, protected by third parties, are subject without restriction to the provisions of the respectively valid trademark law and the ownership rights of the respective registered owners. The mere mention does not imply that trademarks are not protected by the rights of third parties. The copyright for the content created by goodpoint on the domain www.goodpoint-fellows.de belongs solely to goodpoint. Reproduction of such graphics, sounds, or texts in other electronic or printed publications is not permitted without the express consent of goodpoint.

Legal validity
This disclaimer is to be regarded as part of the Internet offer from which this page was referenced. If sections or individual formulations of this text do not, no longer, or do not completely correspond to the valid legal situation, the remaining parts of the document remain unaffected in their content and validity.


1. Data Protection at a Glance

General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data includes all data that can personally identify you. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data Collection on Our Website

Who is Responsible for Data Collection on This Website?
The data processing on this website is carried out by the website operator. You can find the operator’s contact details in the website’s imprint.

How Do We Collect Your Data?
Your data is collected when you provide it to us. This may include, for example, data that you enter into a contact form. Other data is automatically collected by our IT systems when you visit the website. This is mainly technical data (e.g., internet browser, operating system, or time of page visit). This data is collected automatically as soon as you enter our website.

What Do We Use Your Data For?
Some of the data is collected to ensure the proper provision of the website. Other data may be used to analyze your user behavior.

What Rights Do You Have Regarding Your Data?
You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. For this purpose, as well as for further questions about data protection, you can contact us at any time using the address given in the imprint. Furthermore, you have a right to lodge a complaint with the competent supervisory authority. Additionally, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. Details can be found in the privacy policy under “Right to Restriction of Processing.”

2. Hosting and Content Delivery Networks (CDN)

External Hosting
This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host’s servers. This may include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access, and other data generated through a website. The use of the host is for the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast, and efficient provision of our online offering by a professional provider (Art. 6(1)(f) GDPR).

Our host will only process your data to the extent necessary to fulfill its performance obligations and follow our instructions regarding this data.

To ensure data processing in compliance with data protection regulations, we have concluded a contract for order processing with our host.

3. General Notes and Mandatory Information

Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this privacy policy. When you use this website, various personal data is collected.

Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the internet (e.g., communication by email) can have security vulnerabilities. A complete protection of data against access by third parties is not possible.

Responsible Party
The responsible party for data processing on this website is:

goodpoint. Fellows GmbH
Volmerstraße 7
12489 Berlin
Phone: +49 (0) 151 461 249 67
Email: mf@goodpoint-fellows.de

Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time with effect for the future. An informal email notification to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected.

Right to Object to Data Collection in Special Cases and Direct Advertising (Art. 21 GDPR)

Right to Complain to the Competent Supervisory Authority
In the case of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, place of work, or the place of the alleged violation. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent that it is technically feasible.

SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, Deletion, and Correction
Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient, and the purpose of data processing and, if necessary, a right to correction or deletion of this data. For this purpose, as well as for further questions about personal data, you can contact us at any time at the address given in the imprint.

Right to Restriction of Processing
You have the right to request the restriction of processing of your personal data. To exercise this right, you can contact us at any time using the contact information provided in the imprint.

The right to restrict processing applies in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. During the verification period, you have the right to request the restriction of processing of your personal data.

If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of deletion.

If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of processing of your personal data instead of deletion.

If you have filed an objection pursuant to Art. 21 para. 1 GDPR, a balancing of interests must be carried out between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of processing of your personal data.

If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

4. Data Collection on Our Website

Server Log Files
The provider of the pages collects and stores information automatically in so-called server log files, which your browser automatically transmits to us. These are:
• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

This data is not merged with other data sources. The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be recorded.

As of: January 10, 2024
Source: e-recht24.de