An outstanding enterprise value

  • stands for a successful company,
  • facilitates the acquisition of new customers and employees,
  • increases the reputation of the company and
  • reveals new developmental horizons.

We support medium-sized companies and startups in increasing and realizing their enterprise value.

Successfully increasing and realizing the enterprise value can only be achieved together with the company’s stakeholders, i.e. employees, customers, suppliers and shareholders. For the first time, our consulting approach therefore bundles competencies from

  • M&A,
  • strategy consulting,
  • process optimization and digitalization,
  • communication consulting,
  • personnel Management and
  • organizational development.

As a result, the companies we support have all the important factors in view and make the best decisions to achieve a high valuation.

good to know!

Klicken Sie hier auf unsere “good to knows” mit Infos und News rund um den Unternehmenswert.



Realizing the enterprise value in an M&A transaction.

We support you in the acquisition and sale of companies, fundraising, management buyout, spin-off, and company succession. In doing so, we manage the entire process from the preparation of the transaction documentation to the final negotiations.

Our focus is on a transaction volume of up to EUR 50 million.

Your advantages

With us:

  • you gain suitable strategic partners or financial investors,
  • you achieve a high enterprise value,
  • you will be expertly guided through the process,
  • you have all the important factors in clear view.

In the interests of the company, we like to think beyond what exists and, in addition to the financial and strategic fit, always pay attention to the cultural fit.

What we do (using the example of a sales process)

Step 1: Preparation

  • Analyzing the goals of the M&A transaction
  • Preparing an indicative valuation
  • Developing the equity story, i.e. the value proposition tailored to your company
  • Preparing the transaction documents, e.g. teaser, information memorandum, factbook and business plan
  • Support in overcoming potential transaction challenges

Step 2: Approaching potential buyers, target companies or investors

  • Researching potential target companies, buyers, or investors (long list)
  • Down-selecting the parties to be contacted (short list)
  • Sending out the transaction documents to interested parties after confidentiality agreements have been signed
  • Analyzing and negotiating non-binding offers
  • Coordinating further communication between the parties

Step 3: Due diligence and preparation for the time after the transaction

  • Collecting and preparing the necessary documents for due diligence
  • Preparing the Q&A sessions and management presentations
  • Coordination of and support throughout the due diligence process

Step 4: Signing

  • Preparing the transaction structure in close coordination with your lawyer and tax advisor
  • Support in the negotiations until the contracts are signed
  • Support in the internal and external communication and assisting in the preparation of the integration, if requested

MAKER – the compact program:

increasing and realizing the enterprise value in a targeted manner.

Maker is a program for all companies that:

  • are looking to enter into a corporate transaction in the next few months,
  • want to achieve a top valuation in the transaction that stands up to any due diligence and persists after the transaction,
  • achieve a turnover of up to EUR 75 million.

Maker stands for “Mergers & Acquisitions” and “Key Results”. The focus is on the success of your corporate transaction. Maker is suitable for many corporate transactions: purchase, sale, spin-off, MBO, MBI, joint venture, capital increase, larger funding rounds.

Maker is a program offered by goodpoint. Fellows, offered in cooperation with AVURA and our Fellows Jasmine Borhan, Christian Matschke and the Mediacoders.

The program is unique.
The value of your company is increased and realized in a targeted manner, without you having to have all the trades on board nor having to commission and coordinate them individually. This saves costs, time and stress and leads to sustainable results for you and your stakeholders.

Your advantages:

Your company can benefit from Maker in many ways:

  • Sustainable increase in the enterprise value
  • well-founded decision basis for an M&A transaction
  • “after the transaction is before the transaction” – your company positions itself as a competent partner for future M&A transactions
  • Due diligence-proof
  • Measurable results



We look deep and wide to understand the internal and external dynamics of the business and work with you to develop the best action steps.


We are committed to measurable results.


We transfer our know-how to your company, so you save time and resources on the way to your goal, and the knowledge remains anchored in the company.


We pay attention to all stakeholders of your company to ensure the sustainability of the results achieved.


We make complex things as simple as possible for you and your stakeholders. In this way, we ensure the necessary balance between the efficiency of the measures taken and the resilience of the organization.


Call us or write to us about your questions about the enterprise value, preparation and realization of transactions.

Marta Führich

Managing Director

mf@goodpoint-fellows.de | +49 (0)30 81 82 97 60

Marta has more than 20 years of experience in M&A advisory and strategy consulting.

Prior to goodpoint, she worked in the M&A teams of PwC, Arthur Andersen and EY. There she successfully advised medium-sized and large companies, listed groups and PE investors from various industries on numerous M&A transactions and supported the development and implementation of their strategies.

Since founding goodpoint in 2012, Marta has focused on combining M&A with value-added advisory.

Marta studied economics at the FU Berlin with a focus on foreign trade, financing and strategic management.

Janet Lemcke


jl@goodpoint-fellows.de | +49 (0)30 81 82 97 61

Janet has more than 20 years of experience in coaching, HR and process consulting.

Before joining goodpoint in 2016, she worked for Accenture, Siemens and Shenyang Machine Tool Group. She has also advised numerous entrepreneurs and companies on change projects, primarily in HR management and organizational development.

At goodpoint, Janet is responsible for value creation activities.

Janet holds an M.Sc. in International Management, a degree in Systemic Coaching and studied in Berlin, Rome and Oxford.

Marco Schramm

Senior Consultant

ms@goodpoint-fellows.de | +49 (0)30 81 82 97 62

Marco has 4 years of experience in M&A advisory and strategy consulting.

Before becoming part of the goodpoint team in 2019, he graduated with an M.Sc. in Business Administration. His studies focused on organizational and human resource management as well as strategic management and finance.

As a sportsman and club manager, he is characterized by particularly strong team and organizational skills.

At goodpoint, Marco advises on value increasing and value realization mandates.

Anja Rosenberger


ar@goodpoint-fellows.de | +49 (0)30 81 82 97 62

Anja has more than 20 years of experience in coordination, organization and administration.

Before joining goodpoint in 2016, she worked for 16 years as a team and executive assistant in the M&A departments of Arthur Andersen and EY.

Before that, Anja obtained her degree in hotel management at Hotel Steigenberger Berlin and worked in the events department for several years.

At goodpoint, Anja coordinates and organizes the administrative and value creation activities.

Our Fellows complement our team as needed with expertise in executive coaching, communication, and software.

Jasmine Borhan

Fellow for executive coaching, leadership topics, group and team dynamics, organizational development, and mediation.

Other areas of her expertise include strategic/crisis and transformation communications, stakeholder dialogues and CEO positioning, as well as strategic storytelling and vision and strategy processes.

Jasmine is the owner of Jasmine Borhan Strategic Communications and has worked in coaching, communications, marketing, and branding for over 30 years.

Prior to coaching, Jasmine held various leadership positions with multinational companies such as Daimler, Deutsche Telekom, Bosch, Bertelsmann and Philips.

Dirk Ritters

Fellow for software and cloud architecture, digital business models and technical due diligence with a focus on software and digital business models.

He has more than 20 years of experience in software development, development and implementation of digital business models and the improvement of software and IT processes.

Dirk is Managing Director of our partner company Mediacoders Kiel GmbH.

In parallel, Dirk is Chief Digital Sales Officer of RTL Radio Germany.


Fellow for Brand, Corporate and Product Communication.

Christian has 35 years of experience in brand, corporate and product communication.

He supports companies in developing scalable business models and communicating them to their stakeholders.

Prior to his consulting work, Christian held senior positions at companies such as Deutsche Bank Group, ProSieben Media AG, Roland Berger & Partner and German media start-ups. The focus was on building new products.


Our recent M&A-Referenzen include:

has been successfully
received a growth investment by

goodpoint. Fellows acted as exclusive financial advisor to Smart Battery Solutions.


has been successfully
sold to

goodpoint. Fellows acted as exclusive financial advisor to Webdata Solutions GmbH.


has been successfully
sold to

goodpoint. Fellows acted as exclusive financial advisor to InterCultural Elements GmbH & Co. KG.


In value enhancement activities we have supported, among others:

Support in building up of a startup program 

goodpoint. Fellows acted as exclusive financial advisor to Aareal Bank AG.

Support in preparing for company growth

goodpoint. Fellows acted as exclusive financial advisor to Rocket Beans Entertainment GmbH.

Support in market positioning and fundraising

goodpoint. Fellows acted as exclusive financial advisor to Swobbee GmbH.


Our office can be found in Berlin at the technology and science park in Berlin-Adlershof. We work nationwide and represent our clients internationally.

goodpoint. Fellows GmbH
Volmerstraße 7
12489 Berlin

Phone: +49 (0)30 81 82 97 60
Mobile: +49 (0)151 461 249 67
Email: mf@goodpoint-fellows.de


Information according to § 5 TMG:

goodpoint. Fellows GmbH
Volmerstrasse 7
12489 Berlin

Represented by: Marta Führich, Managing Director

Contact details:
Mobile: +49 (0)151 46 12 49 67
Phone: +49 (0)30 81 82 97 60
Fax: +49 (0)30 81 82 90 89
Email: mf@goodpoint-fellows.de

Register entry:
Court: Amtsgericht Berlin-Charlottenburg
Company Registration Number: HRB 1334402

VAT ID: DE 278026390

Condition of use


The content of this webpage was diligently produced and reviewed. However, goodpoint. Fellows GmbH (goodpoint) does not assume any liability for the timeliness, accuracy, completeness, or quality of the information provided herein.

Any claims against goodpoint for tangible or intangible damages that are caused by the usage or non-usage of the information provided, or by inaccurate or incomplete information, are generally excluded, if there is no proof of willful misconduct or gross negligence on behalf of Goodpoint.

Goodpoint explicitly reserves the right to amend, change or delete all or part of this webpage or to cease the webpage entirely without prior notification.

Intellectual property

Goodpoint aims to respect intellectual-property rights in every publication. Should intellectual property be infringed, nevertheless, goodpoint will delete the corresponding object from its publication or label it with the corresponding intellectual-property rights.

All brands and trademarks mentioned on this webpage possibly protected by third parties are without limitation subject to the provisions of the according trademark property rights of the registered owners. The sole mention shall not allow for the conclusion that trademarks are not protected by the rights of third parties.
Goodpoint shall be exclusively entitled to the copyright for the own content of Goodpoint on the domain www.goodpoint-fellows.de. No copying of texts, sounds or graphics in other electronic or print publications is permitted without the explicit prior approval of goodpoint.

Legal effect

This exclusion of liability is to be understood as part of the Internet offering that refers to this page. Should parts of this text or selected wordings no longer fully, or in part, correspond with currently valid legal provisions, the remaining parts of the publication shall be unaffected regarding their content and validity.


1. Privacy at a glance

General information
The following notices provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. For detailed information about data protection, please refer to our privacy policy listed below this text.

Data collection on our website

Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.

How we collect your data?
On the one hand, your data is collected when you provide it to us. This may be data that you enter in a contact form, for example. Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?
Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyse your user behaviour.

What rights do you have regarding your data?
You have the right at any time to receive information free of charge about the origin, recipient and purpose of your personal data. and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. You can contact us at any time at the address given in the imprint with regard to this and other questions on the subject of data protection. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You also have the right to request the restriction of the processing of your personal data under certain circumstances. For details, please refer to the data protection declaration under “Right to restriction of processing”.

Analysis tools and third-party tools
When visiting our website, your surfing behaviour can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools.
You will find detailed information on this in the following data protection declaration.
You can object to this analysis. We will inform you about the objection options in this data protection declaration.

2. Hosting and Content Delivery Networks (CDN)

External Hosting
This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster’s servers. This may include, but is not limited to, IP addresses, contact requests, meta and communication data, contractual data, contact details, names, website accesses and other data generated via a website.
The hoster is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f DSGVO).
Our hoster will only process your data insofar as this is necessary for the fulfilment of its service obligations and will follow our instructions with regard to this data.
Conclusion of a contract on commissioned processing
In order to ensure data protection compliant processing, we have concluded a contract on contract with our hoster.

3. General notes and mandatory information

Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
When you use this website, various personal data are collected. Personal data is data by which you can be personally identified. This Privacy Policy explains what information we collect and how we use it. It also explains how and for what purpose this is done.
We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Note on the responsible entity
The responsible entity for data processing on this website is:
goodpoint. Fellows GmbH
Volmerstraße 7
12489 Berlin
Phone: +49 (0) 151 461 249 67
Email: mf@goodpoint-fellows.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to object to the collection of data in specific cases and to direct marketing (Art. 21 DSGVO)

Right of appeal to the competent supervisory authority
In the event of a breach of the GDPR, data subjects shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged breach. The right of appeal is without prejudice to other administrative or judicial remedies.

Right of data portability
You have the right to have data that we process automatically based on your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as this is technically feasible.

SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, deletion and correction
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, a right to correction or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.

Right to restrict processing
You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time at the address given in the imprint.
The right to restriction of processing exists in the following cases:
If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of erasure.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request restriction of the processing of your personal data instead of erasure.
If you have lodged an objection pursuant to Art. 21 (1) DSGVO, a balancing of your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to demand the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data may – apart from being stored – only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

4. Data collection on our website

Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type and version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address
This data is not merged with other data sources.
The collection of this data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be collected.

Status: 29th January 2020
Source: https://www.e-recht24.de